THE FIRST ITALIAN FASHION SHOW

The first fashion show in Italy happened in 1951 at Villa Torrigiani.

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In that time the photos were still black and white.

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The models were not so slim at all, having some fat was a plus!

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The catwalk was the normal floor, in the same level of the guests.

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The eyes of the guests were only and exclusively concentrated at the garments, different from today that in a fashion show most of the times a top model or a celebrity has more evidence than the whole collection presented.

Nowadays the fashion shows changed a lot, they have ultra slim models, celebrities at the first row, sometimes a live concert and always a loooot of important journalists. They are a huge event for a brand, need monthsss of preparation. But even having so many differences between now and some years ago, fashion show has all the time the same objective: promote and sell! This will never change.

photos: Corriere Fiorentino

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