One of the brands that I most love in life is Diesel, for suuure the best jeans and the best communication ever, right? Than, Mr. Rosso, the Diesel’s creator, never stops to invent something cool that people will love. This time is the radio of the brand, can you believe that? Suuuper cool, creative, unique and fashionable! Well, the idea is to have all the stores around the world of Diesel playing the same music, with their own identity. Broadcasting live from their London studio to the rest of the world. Via the web, mobile web and to Diesel stores worldwide, of course. They will play what they want, how they we want, in their very own particular style. They will attend music festivals, interview the best bands, feature the best music submitted to the community, and play exclusive tracks. The people that will like it can also download the podcast.
Before was already good to pass hours inside Diesel store trying a million jeans, but I think now the stores are gonna be more full, even if the customers have nothing else to try on, the curiosity to be listenning this new radio thing will be stronger than the want to go home.
I just love Diesel!!! I have a reason, don’t I?